New product development strategies followed in 7 major.doc

 PAGE \* MERGEFORMAT 10 New product development strategies followed in 7 major Often encountered in such enterprises, product development out, but do not know the product’s core selling point is what? Do not know how to sell? Product life cycle theory provides us with an important revelation: the rapid development of modern science and technology, changes in consumer demand to speed up, the situation intensified market competition, enterprises can survive and grow is key to continuously create new products and improve old products. the company’s new products like fresh blood of enterprises can add new vigor to the enterprise and drive. many companies because aging old products, new products, high mortality rates, leading to the enterprise market has been lost, profits fell sharply , business difficult. A new product development, the enterprise is a major event. The introduction of new products to meet the needs of current or future market demand trends. The failure of new product development will bring significant trauma enterprise: a large number of pre-investment costs unable to recover even more deadly is the loss of the enterprise the best time to seize the market, enterprises will be placed in a more passive position. Therefore, the new product development should consider opening the engine, the development cost, development risk, development of new products, we should pay attention to the following seven major strategies: A new product development strategy: the depth of research strategy. Homogenization of the products seriously today, in a buyer’s market to the product sales environment, do not do market research, product development, is a very terrible thing, but the depth to do meticulous research to market demand and consumers orientation. the development of new product, first look at the market, there are similar products, if any, from the quality, shape (packaging, performance (taste, price to do the full research, find similar products i