News planning Yibing wins sword.doc

 PAGE \* MERGEFORMAT 9 News planning Yibing wins sword News Planning has been able to exist, there is a very crucial factor is the number of planning out the news is indeed very good news, be able to provide a correct direction of public opinion, promoting social progress, while for readers, media and businesses have satisfied, get a good ‘win-win’ situation. For example in front of ‘the media of self-planning’ section of Chengdu, about three newspapers ‘century the millennium’ planning, they at least won the readers satisfaction, satisfaction with the newspaper’s ‘win-win’ situation. Many enterprise-related news planning, as long as the plan in place, the same access to ‘win’. The following information I have planned is very typical. [Case] to the ‘Pong famous’ declaration of war, Hangzhou AUPU become a ‘first person’ 1, planning background: Hangzhou op Electrical Appliance Co., Ltd. is ‘Yuba’ pioneer of this industry and also ranked first in the domestic heating sector enterprises owned by the ‘op’ trademark is well-known trademark, Zhejiang Province, to the intangible value of the brand in 2002 has reached 110 million yuan. However, continued success at the same time, AUPU’s been ‘Pong brand’ the phenomenon of drag exhausted. ‘Pong brand’ is that certain unscrupulous businessmen and enterprises in remote enterprise name registration and well-known or famous trademark the same business name, and counterfeit brand-name products in the packaging or the product of deliberate emphasis on enterprise name, in order to mislead the consumer persons, to obtain illegal benefits behavior. First found in Hangzhou op on the market there is a ‘op Electrical (Shenzhen) Co., Ltd.’, followed by smoke ‘op Electrical Appliance Co., Ltd. of Hong Kong’, and later sprang a ‘Hong Kong AUPU International Holdings Limited’. These so-called ‘op’s’ are no offices, no factories, no production facilities of the ‘three non-business’, do not have any production and management capab