News PR- punch breaking open market door.doc

 PAGE \* MERGEFORMAT 9 News PR: punch breaking open market door ‘Weaning’ the edge of enterprises are at risk A company is Qingdao, a company specializing in sterile products, the company owner from Germany to introduce advanced a sterile product, a very high technology content, and can effectively kill bacteria, and there is no pollution and residue belonging to high-tech products . In 2003 SARS period, such disinfectants as high-quality, once out of stock. However, after SARS, the market suddenly shrinking. General manager of research found that the disinfection products not only for the people’s daily lives disinfect role, but also for fish, shrimp, crabs and other aquatic diseases have a very good treatment and prevention. However, when the seafood market has been very much aquaculture drugs, the market is already saturated. And that many drugs have formed a very strong loyalty. In this case, enter the promotion will inevitably face many obstacles. In addition, A’s due to the introduction of this sterile product, too much credit. Do not take a lot of money has been the promotion of the terminal. Neither fame nor money to do promotion, A company faced very difficult circumstances. To seize the key points of a Breakout At that time, I do Metropolis Daily in Qingdao, a media reporter, is responsible for social news. And the A’s manager is a good friend, in this case, how should I do? He asked me for help. We have analyzed that, when the reality is that on the one hand, the company’s products are high-tech products, and aquatic applications, clinical trials, the effect was well received. But no funds, does not allow companies to do large-scale advertising, good wine is also deeply afraid of the alley. How can this ‘wine’ pushed around. My idea is that this disinfectant efficacy of good, to promote can not possibly say that can cure sickness, and now no one expects the community ‘panacea’ any more. The best way is to create a new category. Specific dru