Nineties marketing strategy- the pursuit of value.doc

 PAGE \* MERGEFORMAT 21 Nineties marketing strategy: the pursuit of value Marketing strategy to pursue the most effective allocation and coordination of marketing resources and activities to achieve company’s goals. Even in the best of times to market conditions and achieve marketing strategy is not an easy task, not to mention the marketing strategist now working to make the strategic depth increased. Technology and communication have made the Earth into a small and rapidly changing world. Changing environment makes the planning and control of corporate marketing job more difficult. Access to marketing success on the road perilous. But the opportunities and risks exist, the successful use of the opportunities the new environment is also a large number of companies. Successful enterprise must have a successful experience, and failure Company must have its failures, what can we learn from this successful experience and lessons of failure? In this article, we will provide some principles and guidelines for business personnel in the planning of marketing strategy reference. The guiding principle is to modern market economy, a summary of the theory and practice. For international operations of Chinese enterprises should also be ready to face up to their competitive strategy to be faced. At the same time, these guidelines will also help Chinese enterprises in advancing China’s market economy to achieve a competitive advantage. These guiding principles are quite insightful of contemporary theory, the more interesting is that these guiding principles in fact is nothing but the ancient wisdom in modern applications. Yikeqianjin rapid response capability, flexibility, market-oriented corporate culture, customer value-driven strategy, the future success of the nineties as well as the key to open the door to the market. Enterprise customers should be considerate, or other companies will do better than you. You should quickly point, because modern technology has been lin