No liquor downturn bottomed revival even longer than you think.doc

 PAGE \* MERGEFORMAT 7 No liquor downturn bottomed revival even longer than you think Recently, on the liquor industry has bottomed out in 2013 when the judge appeared, the liquor industry is about to spring, just around the corner liquor bounce message appears when threatened counter-attack of wine hunters everywhere, especially in the previously held in Wuhan During the national rum, many industry groups have raised contrarian hunters, golden cards, urging people to seize the opportunity to greet the arrival of a new round of liquor revival wave. I believe that all these judgments, based more on good wishes for the recovery of the industry, rather than the actual situation in the liquor industry. Too early to judge the industry bottomed out Since 2013 the annual liquor sales macroeconomic data released too early, is not able to determine the macro industry trends, but from the first half of 2013 can be seen in the reported basic living conditions of the liquor industry. We might intercept Wuliangye, Maotai, Luzhou, fen, alcoholic liquor Tuopai willing liquor and other 15 listed companies in the first half of the sample reporting the results (data not shown in detail. After comparison, we can see that these benchmark listed brands, representing only 7 maintained growth and low growth momentum, while the remaining eight are different degrees of negative growth in profits year on year appeared. While these are also listed in the liquor business trend growth a surprise, such as Iraqi special forces, reported net profit of 162 million, however, careful study will indeed find that a factor in its growth is the 2012 Yushoukuan in more than four million for the 2013 transfer of money. sync with this, the only contrarian growth of Wuliangye, fen, Maotai, Yang, but the increase did not and third last year. Old liquor alcoholic liquor, wine willing, showed a decline in net profit Shuijingfang between five percent to 90% vs. On the other hand, the develo