No strategic marketing management- mental to the physical degradation-.doc

 PAGE \* MERGEFORMAT 4 No strategic marketing management: mental to the physical degradation? There are two revolutions in the history of human evolution: one is the hand labor; one was there, the separation of labor and physical labor. But many marketing managers, there are white-collar workers in the name, but the actual line of blue-collar. They should be regarded as complex, I do not know that a boss, branch offices, any transaction, he nodded in approval must be carried out, he tired every day, but not thinking and to develop strategies, but to the front-line salesmen Write to promote the standardization of the word; him every day, very tired, but it is not investigating the market and research product lines, but to subordinate managers transferred back to listen to their presentation in person to do marketing; Every day he is very chaotic, but not because of the pace of life, but every two days to complete the development of a job because they can not re-enacted the new. He likes to curse, because he was tired, bored, chaotic. But he did not know why they are so. If someone told him how to manage. He said: nonsense! Then find an opportunity to return the headquarters of these individuals or overhead! If someone told him to develop strategies. He said: nonsense! A reference to the subsequent action taken. If someone told him that the irrational product line. He said: nonsense! Then this person delegated stores. If someone told him, ... ... One of his little energy, even though today you may be district manager, but a month later you might still get a salesman. The assessment and district manager of men, he only believed in one way: to let him speak the word marketing. He did not look at marketing, planning books, he did not look at market research form, he did not look at others, he saw the performance! So the company’s sales performance is very terrible, more than 10 million, but profits of only a few hundred thousand, must register, the company