No. 26 South China combat Marketing Forum (Part Two).doc

 PAGE \* MERGEFORMAT 81 No. 26 South China combat Marketing Forum (Part Two) Trilogy of new products, market research articles (Part Two) 2005-2006, the development of new trends in marketing, Sports Marketing: Charm and Power No. 26 South China combat Marketing Forum (Field Record) Speaker: Yuan Yue, chairman of Horizon Research Consultancy Group Time: October 30, 2005 PM Sponsored by: Yi-policy learning institutions in China marketing network of experts Moderator: Good afternoon, learn from the war a war! You are welcome to continue to return to the first 26 Marketing Forum, the South China real scene, once again not invited Mr. Yuan Yue applause. Yuan Yue: lectures has always been more than lectures difficult, because as long as the expression of a person speaking on the line, but to listen to the expectations of people because you do not like, so you hear what could only meet the expectations of some, but it had to listened to them, still can not send text messages, and can not sleep, so to hear people always talking about people who worked hard over, tell people more easily excited, to hear people do not easily excited. Positioning in marketing, enterprises easily excited, consumers do not easily excited. Therefore, positioning is a two-way street we are very excited to see beauty, beauty is not excited, so if we do not properly understand our target, our target consumer group, you are a lot of love but it is a waste, for many businesses may mean that the disaster, this is the morning we talked about marketing, not the waist and should start from scratch, at the beginning of product development already is figuring out the needs of consumers, in the limit on. To do this, of course, is not very easy, because in fact we have two kinds of sharp internal struggle, technical line and marketing line of the struggle between technology and product-based thinking will be emphasized more advanced and continuous into the relationship between the product itse