Non-mode brand management - brand management under the mixed market outlook.doc

 PAGE \* MERGEFORMAT 13 Non-mode brand management - brand management under the mixed market outlook Mixed market from a macro point of the present situation of the domestic capital markets, product markets, patents, market, labor market, there is mixed economic platform; just from the product market in terms of different enterprises rely on different economic systems and different operating tactics of the operation and management of their respective companies formed by market conditions. The current domestic market, there are such as Haier, Lenovo’s strong enterprise, relying on management, innovation, brand and other means to successfully become the leading domestic enterprises; also have Chinese telecommunications, automotive industry, enterprises, by virtue of the planned economy era left behind a valuable resource re-innovation model is more flexible by virtue of many private sector business and market neutral gear left the minds of many opportunities, silently rising. They are for the different consumer groups, different levels of the consumer market to adopt the market conditions and the planned economy under the conditions of business strategy. State-owned enterprises to use their own social status and many of the government’s various policies, support, adopted a strategy of gradual market shift, although because of its large corporate bodies, as well as all the burden left by history, but there are still state-owned enterprises in the mixed under market conditions, the success of the operation. Such as Hisense, Daxian is one of the outstanding. As more businesses and other institutions, although in the past did not rely on brand strength, operating performance was achieved. However, because China has entered the global market, simultaneous competition, the profitability of the brand as such a competitive weapon, can not be ignored a lot of hopes to become profitable business growth and profitability continue to favor the object. The problem is, in this