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No healing can not be wound
PAGE \* MERGEFORMAT 8
No healing can not be ‘wound’
This year, P amp;amp; G SK-Ⅱ , Johnson amp;amp; Johnson baby oil, Kraft Music’s biscuits, Fenbid, Heinz and Kentucky Fried Chicken involving red, Colgate toothpaste, a potential carcinogenic risk, Nike ‘sweatshop’, Nestle milk iodine excessive, dirty Haagen-Dazs ice cream, a large number of multinational companies in China with the crisis surrounding the settlement. Side medium heat focused on the one hand the public’s bland tolerance. Before long, however, these problems will be Fengxionghuaji disguise their brands, and consumers love them and can re-arrived.
Crisis public relations, a Band-Aid
International brand insight to deal with countless endangered events, are often able to use a variety of skillful means of the sophistication of public relations to make the situation calm down shortly. Such a thing, see more public relations people to think that the crisis is also no fresh recruit’s tactics should only be a Chinese language phrase: ‘There is to correct the mistakes, no guard against those who’ just, honest attitude displayed to the public, to get the community understanding.
March 16, Yum initiative to release ‘apology’ to stop selling food containing red;
March 23, rapid and professional organizations recognized by the state confirmed that products do not contain Sudan I, recovery sale;
March 28, conference, confirm that all products do not contain Sudan I, Yum CEO spot, eat grilled wings;
April 1, an ex-gratia had to stop selling discounted products.
Strategizing run-off a thousand miles, procedure-oriented operations like the wounds of a simple add a Band-Aid. In a times of a crisis, foreign brands if speech is always accompanied by the ‘East is Red’ legendary role, is stunning. Of foreign brands, each combat is not minor injuries, public relations may not be sub-sub-Gao; of domestic brands, are not necessarily a fatal blow, public relations tactics are not necessarily poor Moslems. Crisis
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