Not all businesses can be cut into the market with the brand concept.doc

 PAGE \* MERGEFORMAT 4 Not all businesses can be cut into the market with the brand concept In the rapidly growing market, many enterprises are using to enhance the brand, creating an entirely new products to expand their market share, but also some products have not yet entered such a growth stage, but also adopt a similar approach. As such, enhance the brand seems to have become a market size of many companies to expand a major means. In fact, there is no time to enter the fast-growing product listing with the brand concept of risk is very great. We all remember a few years ago the sun rose iced tea warm tea bar, when the pot of tea market (herbal tea market) is not yet very mature, we need businesses to have sufficient patience to cultivate this market. Then, in fostering the market during the period, there should be cultivation methods and strategies. However, when the sun rose on the do not see this point, so that made a lot of mistakes. The first is premature to brand into an error. Our enterprises have a concept, I feel the market should be cultivated is mine, and so want to always allow consumers to remember their own brands and products. However, at this time, consumer awareness and demand for the product has not been completely inspired by them, so our brand at this time, the enhanced awareness of consumers should be said that there is no meaning; enterprises to the limited resources to advise on the brand to enable enterprises to cultivate the market has increased the opportunity cost of virtually. Another aspect is generated when the product concept into the positioning error. The concept of iced tea is a new product concept, need to cultivate the market, we need to lead the new consumer groups; However, the concept of warm tea, a bit to see do not understand, because the warm tea, and we usually drink hot tea in the product benefits There is no difference between, we almost can not change the group to drink hot tea to drink iced tea, but can n