Not marketing is not cruel but not enough new mode!.doc

 PAGE \* MERGEFORMAT 11 Not marketing is not cruel but not enough new mode! Many friends say the marketing sector, promotion of new products is difficult to do, the consumer education powerless, the original time-tested means of promotion, such as small pieces of advertising, long-term soft language education, large-scale promotional experience, now do not work, investment heavily in the promotion and lack of strength. Cognitive inability to quickly establish in the minds of consumers, can not contribute to the consumer, and not be able to open up the situation, that reason, a lot of new products, new industries, fell on the road to be accepted by the public, died in the industry bigger. Many entrepreneurial passion, to push the marketing of the new enthusiasm, constantly looking for new means of promotion, marketing methods, and perhaps, the fundamental problem originally not the means, method problems, but a more critical problem: Pattern problems. Actual situation changes, create new models Some of the industry’s new products in the promotion, too “real” (too much emphasis on the product itself, so that customers accept the difficulties are many reasons, of which the most important one is due to asymmetric information, making it difficult for consumers to quickly understand the value of the product . Since the direct sales of physical products, the better approach is to that sell “real” change in selling “virtual” (eg, emotional, ideological, spiritual and cultural level, which may completely change the passive situation. For example: In the 1950s, the U.S. copier is a small industry, and the quality is poor, reprint always messy day per copiers only copy dozen sheets of copy this copier is priced at $ 300, prevalent mode of sale was a “razor blade” mode, that is, the lower the price of the copier manufacturers rely on accessories and supplies for high profits. Later Xerox Corporation (then named the Haloi company) invented the 914 model c