Nongfushangquan crisis PR- Sike not real man.doc

 PAGE \* MERGEFORMAT 4 Nongfushangquan crisis PR: Sike not real man ‘Nongfushangquan a little sweet,’ which is an ad for the farmer spring, however, the recent reality is that the farmer spring irritated. In mid-March, the farmer spring has been discovered quality problems. After the crisis in public relations, the farmer spring first accused competitors deliberately planned, while targeting the media - ‘Beijing Times.’ From April 10 beginning, ‘Beijing Times’ bursts of several articles, reports Nongfushangquan ‘standard door.’ Meanwhile, the farmer spring also four consecutive response. In this process, the Beijing selling bottled drinking water industry association issued ‘on the recommendation Beijing bottled drinking water industry sales business,’ farmer spring ‘brand of bottled water for the next frame processing notice’, requiring Beijing barrels The drinking water industry sales enterprise instantly spring bottled drinking water products to the farmer to do the shelves. May 2, farmer spring is the official website issued a report entitled ‘‘ Beijing Times ‘amp; farmer spring in the end who is lying,’ the article, accusing the ‘Beijing Times’ before the revolt, had never interviewed farmer spring water problem areas . May 6, Nongfushangquan news release, has filed a lawsuit to the court to ‘Beijing Times’ claims 60 million yuan. The same day, the farmer spring up in Beijing held a press conference three hours, the meeting room, the farmer spring and the ‘Beijing Times’ confrontation confrontation scene heated debate, and the scene was chaotic. During the on-site staff had ‘Beijing Times’ reporter shouted ‘Get out.’ The conference for the ‘standard’ of the question clear and unclear. As the farmer spring and ‘Beijing Times’ ‘war’ is heating up, the farmer spring ‘standard door’ crisis intensified. Huazhong University of Science Deputy Director, Institute of Public Communication, the famous Joe Chang-crisis public relations expert opinion,