Nongfuguoyuan BICC Analysis.doc

 PAGE \* MERGEFORMAT 11 Nongfuguoyuan BICC Analysis Nongfuguoyuan even can be seen as a new product, but it is with other fruit juices have a strong relationship with each other alternatives. Therefore, it is impossible to truly create a new market segment. Nongfuguoyuan to become the mainstream of juice drink brand, to achieve the same spring as the farmer’s market position, not to design an effective method of market segmentation, and spiritual needs of target customers in-depth research, analysis, then, it is impossible to achieve success. 1, Nongfuguoyuan selling? * Interest in the product And sell the concentration - the concentration of fruit juice most of the current status of polarization showed that the consumption of the largest consumer-based about 10% of the concentration of fruit juice drinks and 60% of household consumption-based concentration of pure fruit juice. Nongfuguoyuan the first to introduce 30% of the concentration of fruit juice, today there is a certain uniqueness. Sell nutrition - fruit drinks with pure water, mineral water, soft drinks, cola, and other alternatives. Juice consumer market is now rapidly increasing, there is a tendency to become a leading thirst-quenching beverages. This shows that while consumers want to be able to satisfy the thirst-quenching taste and nutritional supplement needs, fruit juice is naturally the best choice. Nongfuguoyuan the fruit juice content increased three-fold, nutrition naturally increased threefold. Moreover, since the deployment of Nongfuguoyuan formed by the three kinds of fruit juices, nutrition is more balanced. Sell taste - fruit juice drinks and other alternative beverage to taste better, but this is not Nongfuguoyuan specific. Three times the three kinds of fruit juice content and brought about the deployment made thicker, more sensible consumer tastes is Nongfuguoyuan the taste advantage. Sell Trust - this is not Nongfuguoyuan a direct appeal, but the same can not be ignored. Ima