Notes from mature companies to promote new products,.doc

 PAGE \* MERGEFORMAT 8 Notes from mature companies to promote new products, Summer is peak season for selling meat products, but also to promote the new product season. Headquarters will be assigned the tasks of indicators, particularly the assessment of new products. The author, a leading meat products company as a domestic first-line personnel, the promotion of new products have their own experience that the experience, sum up what I hope to work with industry peers. Background: The authors introduce a new product where the company new flavors, but the initial sale, local dealers are not keen on flat sales. By understanding, the original Prior to this, the headquarters had introduced new products and the leadership took office through a variety of pressure on a large-scale distributors Distribution, resulting taste of the product is not suitable for consumer groups in this region, large-scale return, but the branch not properly disposed of dealer returns, resulting in loss of dealers, distributors complain much. How can we mobilize the enthusiasm of dealers to avoid similar problems? Market research - through the market to test the product In my opinion, the introduction of new products in the face of the national public, or for a region, which should start from the market to see if it has been recognized by consumers, rather than some people’s will, so as to determine the suitability of new products regional promotion, and promotion strategies. To this end, the author of this region where the branch from the three choices, ranging from areas as the level of consumption activities in the region, the main choice of a relatively large area supermarkets tasting activities, and with a simple questionnaire. The questionnaire included: consumer age, occupation, product taste, packaging, product prices in five areas. Based on the above-mentioned survey conducted by analysis, be able to tell: the new product’s unique taste by a small middle-aged consumers, consu