Nuggets Apparel Industry.doc

 PAGE \* MERGEFORMAT 12 Nuggets Apparel Industry China Garment Industry Status As the head of basic necessities, there is no doubt that the apparel industry is a sunrise industry forever, because humans never-ending pursuit of dress. Now, with the economic development of the standard of living, people with apparel products have been ever-increasing demands, clothing is not only required to cover themselves warm. Who would want to have more beautiful, healthy, personalized clothes, and because the time lag between clothing products and relatively fast, so garments will be increasing the market pie. To the productivity of sufficient age, the per capita have dozens or even hundreds of pieces of pieces of apparel products will no longer be a dream. China is the world’s largest consumer of clothing, but also the world’s largest garment producer, but the development of China’s clothing industry as a whole is very uneven. Guangdong, Jiangsu, Zhejiang, Shandong, Fujian, and Shanghai, the southeast coastal provinces to produce new products accounted for more than 80% market share. While the central and western regions of the garment industry is still very backward. The competition between the various clothing enterprises are also still at a relatively low-level, mainly still in the price, style and other aspects of competition, the vast majority of garment enterprises in product sales or in a large flow of the main wholesale markets. Garment enterprises in recent years while continuously strengthen brand awareness, but the Chinese apparel industry is still only a limited number of well-known trademarks in China, but also the lack of a truly international clothing brands, mainly through low-cost advantage to compete with international brand. Chinese apparel industry’s most mature and a little international competitiveness was undoubtedly the men’s and down jacket, this piece was born Firs area, Youngor, Bosideng, the snow flying and many other well-known brands, brin