Observation of post-Prohibition era of the commercial.doc

 PAGE \* MERGEFORMAT 4 Observation of post-Prohibition era of the commercial On a national scale has been limited to alcohol, had begun. The limit of alcohol, on the surface is to limit the drivers to drink, in fact limit the spending power of a certain number of core consumer groups and even drink. Whether this limit of alcohol measures are able to perform in place, but at least give rise to social attention, and arouse the part of the normal driving habits of drivers who drink and those who self-restraint capacity, as much as possible the control of drinking. In this way, the end-consumer wine market will suffer a certain amount of hurt. Accordingly, thinking that this alcohol constraints, will the future change in China’s liquor consumption, what happens? In the visit to Wuhan, Changsha, Guangzhou, Chenzhou in markets such as process, did find a lot of people eating self-control drinking, drinks surge in spending. Many people say, ‘when we make an appointment, do not drive, a good drink’. The new long-Fook Seafood restaurant in Changsha, director of marketing Miss Wu said, ‘people are really drinking less, especially lunch. Originally on the third floor private dining room for a meal to drink two bottles of wine is a normal situation, to drink the wine cellar are Moutai Wuliangye country, now have to drink a little beer, a drink and some simply, we now have fresh drinks busy, expanding to the soy milk, apple juice, pear juice, cucumber juice, many species’. ‘Driver’ is what an idea? National Bureau of Statistics published in March this year, ‘2008 China National Economic and Social Development Statistical Communique ‘, said the end of 2008 civilian cars in the country reached 64.67 million (including the three-wheeled vehicles and low-speed trucks 14.92 million), increase over the previous year 13.5%. Private car ownership in which the amount of 41.73 million, an increase of 18.1%. Civilian car ownership in 24.38 million, an increase of 24.5%; of which 19.