Occasional hints of the price effects of.doc

 PAGE \* MERGEFORMAT 15 Occasional hints of the price effects of ■ case provided / Sun Yat-sen Institute of Management Zhu Yi-Min Zhou Su-hong Lam Chak-Rui Snacks on the market can pick numerous types, and some bulk, though cheap, but quality and taste there is no guarantee; there are some imported brands, although the packaging design and have a unique taste, but expensive, is not the average consumer purchase preferred. ‘Hansen’ is a place famous enterprises, mainly producing ‘casual’ food, including biscuits, potato chips, jelly, beef jerky, etc., as prices moderate and well received by local consumers. In an increasingly fierce market competition, ‘Hansen’ operation is very smooth, which is the total Hu diligently, the courage to accept new things, work attitude, employees superior cohesion and corporate culture of freedom and democracy is inseparable from the . For example, ‘Hansen’ several years ago began to use the Internet and mail directories and other non-traditional methods of distribution channels for reform. However, these days, at the Business Forum and a regular meeting of the argument between the various departments so that the total Hu deeply headache. Online advertising to blame In addition to traditional sales channels, the ‘Hansen’ products can be ordered directly on its website. This online marketing methods has been published, very popular with younger consumers. After the Spring Festival, advertising manager Tim through sector studies and discussion, decided in the enterprise web site in the form of floating ads or pop-up ad networks have launched special swimming tickets, hotels and car rental information, and other special series of promotions. Swimming network is a leading online travel company, and its New Year’s Day, Spring Festival, held during the User Guide Line Design Contest was very successful, the website of tourism products (for example, traffic tickets hotel = travel packages) in the majority of the popular Mix. B