Ochs marketing strategies need to reflect on the depth of.doc

Ochs marketing strategies need to reflect on the depth of Ochs is considered an alternative air conditioning industry in China. A few years ago, no one had heard of Ochs, but today, Oakes’s name has resounded China, which also makes it quickly sold on the domestic air-conditioning among the top three. However, the market researchers tend to a negative overall assessment of the Oaks. In their view, excessive speculation Ochs is a business, hype means of frequent use, although the rapid increase in the corporate reputation, but also for future development lay hidden. In their view, Aux in marketing process, ignored a basic marketing principle, which is: an enterprise (or brand) is not enough to just have the well-known, but also has a reputation, and only reputation is to promote consumer The incidence purchase motivation. Reputation come from? Comes not from the high frequency hype, speculation is just caught the eye of consumers; it is from the enterprise to provide consumers with products and services from, or even a corporate social behavior, also affect its reputation, and thereby affecting the enterprise products, consumer attitudes, these measures is to seize the hearts of consumers. Oakes seems to have been in the grasp people’s attention, but how to grasp the hearts of consumers, has been the lack of substantial and effective measures. Perhaps Oakes want to give the impression that a strong propaganda image of forge ahead, in fact, it gives people to leave the flashy false impression, regardless of Ochs’s refusal to recognize this. Ochs people worry about just whom is here: If this impression of a long-term retention in the minds of consumers, it would Oaks an obstacle to a higher level. It was a successful conclusion Ochs ‘three magic weapons’ is ‘low price, hype, self-destructive nerve’, this argument of course biased, but not unreasonable. The so-called ‘cheap’, that is always Ochs ‘China’s most expensive air-conditioned’ itself. This strategy is cle