OEM distributors transmission in resource allocation.docVIP

 PAGE \* MERGEFORMAT 10 OEM distributors transmission in resource allocation Jiangsu Manager Zhang main instant noodles and milk, with annual sales of more than 60 million yuan in the local influential. However, there is always a complex Manager Zhang mind: to brand the agent is like to someone else raising their children, no matter how much longer is not as natural in their own. So in 2004, Manager Zhang OEM in Anhui Province, a white wine. The next operation to Manager Zhang dilemma: Product available after the quality issues, and manufacturers have missed the first one exchange unsuccessful season. Of high-quality sales staff is asking for is very high, a monk not invited, OEM front of a few key but switched to the other house. Manager Zhang’s case is typical of many dealers in the network through a proxy product and capital accumulation, the often want their own ‘health’ a result, the vast majority of them also suffered the same plight and Manager Zhang. Liquor-making industry to do more and more OEM distributors, dealers transition to the upper reaches of space to develop the courage is admirable, but the blindness of this transition are strongly supporting the lack of resources, so that a growing number of OEM dealers touch a wall, a large number of OEM products die before their first birthday. Dealer as the agent handy, with its own brand after they have lost, which is worth a careful analysis of the origins. Product name does not mean that the brand OEM distributors to do to us reflects the difficulties in several aspects: first, investment is difficult, the products available will be mainly through its own network of distributors and other customers in this area have heard that dealers make no interest in the product, there whether a product is good. In previous years, OEM providers can also be the company name changed to ‘such and such a brand marketing firm’ to investment, but now more and more this practice is not the market. Followed is hard to