Of responsibilities between manufacturers and Game.docVIP

 PAGE \* MERGEFORMAT 4 Of responsibilities between manufacturers and Game Distributors and manufacturers operating in different ▲ Dealers ● operating more than a dozen or even dozens of products (products a single dealer is not the economy). ● no need to well aware of the details of each product sold. ● need to complete products (especially the dominant product) to secure and store co-operation of the negotiating leverage. ● focus on product output and pay the balance. ▲ Manufacturers ● only to operate the company’s products. ● From the perspective of awareness and understanding of a variety of shopping malls to find the opportunity to promote product sales. ● dedication to supporting the company’s products. ● the relationship between manufacturers and shopping malls should be higher than the relationship between distributors and shopping centers closer together, help to promote sales. Distributors and manufacturers of the functions of the division of labor ▲ Dealers The promotion of open channels to ensure complete end-products. ▲ Manufacturers Provide advertising, promotions, displays, push or pull the market, so that good products sell. Risks posed by manufacturers to dealers ● manufacturers product quality problems, resulting in returns and consumer complaints. ● manufacturers to lower prices led to the original purchase price less than the dealer price. ● manufacturers advertising or marketing has been accused of illegal product image damaged, leading to investment dealers are not due returns. ● Some manufacturers have difficulty controlling their cargo flows and prices, leading to lower prices for individual dealers FALSIFYING or dumping, ‘looting’ other dealer markets. ● manufacturers do not supply in time, resulting in wasted investment dealers. ● manufacturers did not materialize or timely deliver the promised advertising costs, bonuses and so on. ● manufacturers ‘burning bridges’, to seek to give manufacturer