Of Enterprise Marketing Management View.docVIP

 PAGE \* MERGEFORMAT 9 Of Enterprise Marketing Management View [Paper Keywords] Enterprise Marketing Management Marketing Strategy Innovation System [Abstract] business marketing idea is the survival of the party. Attention to marketing, management, attention to the coordinated development with other companies, has become in the new period of survival, and development of the strategic need. Only through efforts to update the marketing concept ongoing marketing innovation, in order to win the competition in the market opportunities and the initiative, so that enterprises continued survival and development. With the rapid economic development, the enterprise gradually toward diversification, integration of direction. At the same time, more intense competition among enterprises, reform and innovation continue to depth. However, regardless of the operation of the market economy, how to promote enterprise development, during which the only constant factor is the use of marketing management tools. business marketing idea is the survival of the country, its rise and fall of dominant companies. attention to the needs of consumers, concerned about the marketing, management, coordination with other firms concerned development has become in the new period of survival, and development and the strategic need to meet new challenges. First, the importance of innovation and marketing management role Marketing management is a complex process. Marketing management decision-making right or wrong, is the company’s ability to achieve key marketing purposes. Vagaries of the economy in the operation of the market, prosperity and decline, to win and elimination, alternate replacement constantly rotating. enterprises only at the right time, right place, at the right quantity and price of the product delivery to consumers in order to achieve the transfer of product ownership to achieve the purpose of marketing to achieve business goals. Therefore, in the