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Of Tong Ren Tangs direct test
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Of Tong Ren Tang’s direct test
Tong Ren Tang century-old famous enterprises have to do it direct? Recently, information has been revealed, in order to enhance the Group’s overall performance, to find new profit and marketing model, Tong Ren Tang Group is preparing to set foot in the direct selling industry. Its internal set up relevant departments, specific programs are being further in the pipeline. It is reported that Tong Ren Tang Group plans to set foot in the direct selling industry is one of the main drug health products.
Tong Ren Tang, represented by the fine old Chinese enterprises, represents the essence and soul of Chinese business, so that the brand has been valuable to its image among consumers has not changed then the extent of, but now the direct access to sensitive sectors, its due to drastic decline in performance and wish to regain market share. There is, however industry sources believe that, ‘Tong Ren Tang in this respect there is no experience’, which doomed the Tong Ren Tang in direct sales was only a test.
Involved in long-established direct marketing
Beijing Tong Ren Tang (Group) Co., Ltd., the nation’s old and famous well-known traditional Chinese medicine industry, was founded in 1669 (eight years of the Qing Emperor Kangxi), since 1723 began to worship Miyaku, after eight years on behalf of the emperor 188. In the 300 years of ups and downs in Tong Ren Tang dynasties were always abide by the ‘cooked up while fan will not dare to provincial labor, although the taste will not dare to cut your material’ of the ancient and establish a ‘no see repair together with the intention of one day to know’ self-discipline consciousness, created the pharmaceutical care process Jingjing, Yan fine spirit of excellence of its products ‘unique formulas, materials superior, exquisite workmanship, significant effect’ and Art Institute of Chicago.
Now, Tong Ren Tang set to enter the direct sales program. According to a source cl
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