Olympic marketing to fall-.docVIP

Olympic marketing to fall? Beijing 2008 Olympic Games not only brought a vast arena of sports, but also those who aspire to become the big stage through the Olympic Games brand to achieve greater influence in the stage of Chinese enterprises in this stage, a small number of companies have been awarded through the efforts of the Olympic Games ‘partner’, ‘sponsor’, ‘supplier’ in the title, with the Olympics approaching, a new round of Olympic marketing is in full swing. In fact, to obtain the title just won the Olympic marketing tickets, sponsors, sponsorship rights, the need to consider is how to invest resources to tap the potential of sponsorship included, will be available to maximize the value of their own, the United States a certain sports consulting firm responsible person Jiemu An Andrews has said that sponsoring the Olympics can be described as the world’s most expensive sponsorship, if we ignore the reality itself, is likely to become a behavior of the business not worth the ‘money-burning exercise’. For example, the 1996 Atlanta Olympics, the right of access to sponsorship of more than 200 companies that only about 25% in return, most of the marketing strategy of enterprises have received only a few improper short-term benefits. Therefore, various Olympic sponsors, or partners, how to make good use of the Olympic opportunity to win the greatest possible benefits, it should take into account the time to add a little horsepower. Strategizing in order to take strategic advantage For the Olympic marketing, the vision and forward-looking is very important, businesses sponsor the Olympic Games Why? After the sponsor how to do? These are the need to consider very carefully. Therefore, the corporate sponsors the Olympics, and not merely the spread of corporate branding as a tactical strategy, but rather as a strategic task. Since it is strategic, we need sponsorship for the brand of the status quo prior to sponsor the Olympics need to achieve the goal, spons