Olympic sponsorship think twice before you leap.docVIP

Olympic sponsorship think twice before you leap While the hope that more brands to sponsor the Olympic Games in support of the Olympic Games, but from the perspective of brand marketing, there is still necessary to remind the Olympic Games have become, and ready to become a corporate sponsor who, faced with the Olympic Games, you ready? For many brands, want to become a sponsor of the Beijing Olympics seems to be no doubt, the participants expressed that more is how to become a sponsor of the Olympic sponsors and the threshold for high fees. In fact, the problem just is not here. The face of the Olympic Games, we should calmly think about much more than this. On the value of the Olympic Games, it seems that a very elementary question, but truly find out is not easy. Why is it relates to the brand sponsoring the Olympic Games, is also related to the brand strategy for the future Olympic Games. The Olympic Games as the world’s top sporting event, it has at least the following values: the first Olympic Games is the world’s largest number of participation and interest and competition, and also has become the brand communication to consumers, the most effective platform; second is the concept of promoting the Olympic Games and spirit connected with the Olympic brand value to achieve rapid promotion; three involved in the Olympics the world’s people will lead the brand and product consumption has increased rapidly. The value of the above three aspects of the Olympic Games, are pursued by the brand, but the things that are valuable to pay high-cost and valuable things may not be suitable for all brands. To consider the value of Olympic sponsorship Now, there are already many brands to become the Beijing 2008 Olympic Games sponsors or partners, there are many brands are actively trying to use the words of Song Dandan, competition that is quite intense. The value of the Olympics so many of the brand most exciting and exclusive terms to enable the brand to get compe