Olympic sponsors and non-sponsored battle- only fight to win.docVIP

Olympic sponsors and non-sponsored battle: only fight to win ‘Olympic’ is a huge 112-year-old brand, as a brand, to protect their own interests, to protect the interests of the sponsor contract, naturally unwilling to be ‘outsiders’ use of corporate sponsors want to be the unofficial ‘groping’. However, this time around the Olympic Games in Beijing, competition around the Olympic sponsorship, from the beginning to the climax, to be expected follow-up are filled with a large number of exciting commercial warfare, at least so far, can be said to participate in Olympic competition of enterprises have obtained very good results, and perhaps this confirms the point: only fight to win. Eligible to apply for sponsorship from the Olympics start, competition was already white-hot, Kishore and Li Ning, Sohu and Sina, Yili and Mengniu, which has led a series of brilliant splendor. As successive Olympic Games, the Chinese delegation apparel provider, Li Ning at home of course not want to lose the competitive advantage, but several rounds of competition, down, or lost in international competition with more experience Adi, and Li Ning is not throwing in the towel immediately proposed a series of ‘non-Olympic marketing strategy’ to compete with them. In the Internet area, a place is, happily, as a two-time Olympic Games official website providers (non-sponsors) and Yahoo, an early exit, leaving only the domestic competition, the two giants Sina and Sohu, Sina has always thought it was the Chinese portal The boss deserved the Olympic sponsorship a natural but assured, then the results are cause for surprise, Sohu, Sina claims to use less than the cash price to obtain the Olympic Games sponsorship eligibility, and afterwards editor-Tong Chen Sina Acid to say, ‘Sina on matters relating to the Olympic Games sponsorship conducted in-depth assessment that the input-output ratio is not enough, so give up ‘, I wonder if Mr. Chen, now see a lot of Olympic sponsors on Sohu to do with t