Olympic power starting Beijing - Chinese sports apparel brand of the Olympic option.docVIP

下载本文档

14
0
约1.07万字
约 9页
2017-05-05 发布于浙江
举报
版权申诉

Olympic power starting Beijing - Chinese sports apparel brand of the Olympic option.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Olympic power starting Beijing - Chinese sports apparel brand of the Olympic option

Olympic power starting Beijing - Chinese sports apparel brand of the Olympic option From the 2008 Beijing Olympic Games less than 400 days of time, the Olympic Games in modern society no longer between the sports competitions, is also a competition between the brands, the market competition. Hand from the Adidas Olympic Games 80 years, to Samsung by the rapid rise of the Seoul Olympic Games, we find that the Olympic Games has a perfect integration of modern business, so that we can clearly found that the two venues are very exciting, are so very full of Aspect and suspense. 2008 Beijing Olympic Games, with the first wave of 48 corporate sponsors (including the home, nine sponsors, exclusive suppliers and suppliers 15, the IOC global partner 11, the international sponsors and international supplier of 2 home) brand side team appearances. Licensed merchandise, including clothing apparel, badges, toys, stationery, bags, handicrafts, silk products, ceramics, gold and silver products, jewelry and other 10 categories, more than 4,000 varieties of the brand faces gradually clear up. Many strong brands through the competition in such a way to get tickets to the Olympic Games commercial use of intellectual property rights barriers, the expulsion of all small and medium off-brand. Chinese sportswear brands are mostly limited strength, the face of this, the most suited to their brand positioning of the feast, and as the host of the Olympic Games, but could only sit in the auditorium on the Field? Our answer, of course not. Barriers faced by intellectual property rights, in this brand oligopoly market, a number of parameters to help companies start their Olympic strategy early on. Such as Adidas for the Beijing Olympics ‘Asian Design Center’, developed with the Beijing Olympic Games and the Adidas sportswear dual logo souvenirs, no doubt leveraging the Olympics to promote a significant share of the brand in China. Then we can be home-made sports apparel brands make a diffe