On the Chinese enterprises to implement green marketing Obstacles and Countermeasures.docVIP

 PAGE \* MERGEFORMAT 8 On the Chinese enterprises to implement green marketing Obstacles and Countermeasures Paper Keywords: green marketing; sustainable development; green products Paper Abstract: With the development of the times and social progress, green consumption has become an international trend, green marketing will become the new thinking of the enterprise competition. In this paper, expounding China’s enterprises to implement green marketing obstacles, making enterprises to implement green marketing solutions. The 21st century is a century of green-based colors. With the substantial increase in the level of material and economic, sense of deeply rooted among the green, green consumption has become an international trend. Keeping with this trend, green marketing will become the new thinking of the enterprise competition. Implementation of the Green Marketing to help companies build a green corporate image and gain a unique competitive advantage; market internationalization, necessary requirement for companies across the ‘green barriers’; is also a social and business an effective means of achieving sustainable development. First, the meaning of green marketing The so-called ‘green marketing’ refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-type environment-friendly products, based on the discovery, create and select market opportunities, through a series of rational marketing-oriented means to meet consumer and social development needs of the ecological environment and achieving sustainable development. Green Marketing is the core of ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green economy based on, the ecological concerns expressed by the human response to a mode of operation. Green marketing is not a means of inducing c