On the choice of target market companies.docVIP

 PAGE \* MERGEFORMAT 9 On the choice of target market companies Three Kingdoms period, Liu Bei was a time when the beginning is weak, then relive the world A crowded disputes, while the larger forces of the north south and Sun Quan Cao Cao and Liu Bei size up the situation, select Shuzhong, where it eventually became a one-third of the world trend. Which Liu Bei’s about to make incredible efforts contributed, but Liu Bei in Shu Zhong initially as a base, while vigorously promoting themselves as royal clan, and flaunt their own disability is an upright variety of initiatives in this situation was a good startHead . With the marketing point of view, the target market where there is a question of choice. We often say that the target market generally include three elements: the target area, target population, target demand. Liu Bei is precisely the analysis of competitors and consumers in the right, based on the selection of the correct target area ignored by Cao Cao and Sun Quan Shu Zhong, locking the right target population, and cater to their target demand Shuzhong people long for stability, respect Yan-jun, which has laid his future position in the market has laid a good foundation. As the saying goes ‘Everything is hard in the beginning’, but do any one thing, the first opened the way, is also essentially equivalent to half the battle. The choice of target market companies are at the beginning of an essential marketing step, but essential step. That it is essential because it is the relationship between the business direction of the entire marketing strategy issues, corporate marketing strategy must adapt to the target market of the geographical environment and human environment, you must meet the target consumer population habits and preferences, to meet specific needs. If the wrong target market selection, business as a basis to develop marketing strategy is bound to go awry. The enterprise is incorrect or inaccurate marketing strategies to guide busines