On the Chinese market the establishment of the brand integrity of the main.docVIP

 PAGE \* MERGEFORMAT 14 On the Chinese market the establishment of the brand integrity of the main [Abstract] In the context of economic globalization, China’s market status and personality of the main faces of the main challenges. Should face up to faith in international economic exchanges the important role of, self-reliance and self-flashed to the world their own credibility and brand strategy in China, take the road of self-brand strategy, and strengthen brand building of the main elements of honesty, integrity optimization of culture and brand strategy, brand integrity of the Government’s works at home and abroad to establish a good image of the integrity of the brand. [Keywords:] market players; integrity; Brand Integrity is not just a virtue, but also a social contract and rules of conduct. With the advance of economic and trade globalization, the integrity of the community level has been related to a country’s economic lifeline and the nation’s international existence. China’s accession to WTO, as the socialist market economy, China’s market system and the integrity of the main establishment of the mechanism becomes more important and urgent. First, the main body of economic globalization on the Chinese market, the challenges of ‘Economic globalization’ generally refers to global economic integration, market integration, cross-border operations of large companies and financial internationalization, it marked the intensification of worldwide economic activity and deepening interdependence. Economic globalization is characterized by the most basic commodities, technology, information and capital within the framework of the global free flow of and configuration. It as an irreversible trend of history wash over the world, of course, the Chinese market will have an impact and influence of the main body, mainly in two aspects: On the one hand the Chinese market, challenging the dominant position of the main body. Of economic globalization, the ‘ru