On the difficulty of the internationalization of Chinese brands and to talk about how to do.docVIP

 PAGE \* MERGEFORMAT 14 On the difficulty of the internationalization of Chinese brands and to talk about how to do Over the past year the internationalization of Chinese brands are becoming entrepreneurs and the theoretical line of a hot issue. Recently, some experts and scholars have issued a high-theory, one would be ‘the brand internationalization strategy essentials,’ while a ‘brand Strategic and International Studies’, but also for a while is ‘the brand an international difficulty’. The United States, Milton Kotler marketing experts also went to China, talked about international issues, and asserted that the brand internationalization is the only way. Regional brands, domestic brands will lose market sooner or later, the final merger or multinational corporations. TCL, Lenovo and Acer 3 bosses on the internationalization of Chinese brands of speech has been reproduced numerous websites. Haier’s internationalization have become the talk of the people. Of course, some people offered words of advice for Haier. Milton Kotler, such as Haier brand name that the risk of generalization, there are those who simply use ‘risk of Haier’ a book on the Haier brand a comprehensive challenge. TCL’s brand on the international, has been written ‘on the TCL Group’s investment in Vietnam Reflections’ and ‘from the embarrassment of TCL in Vietnam on the internationalization of Chinese brands difficult’ articles. However, the internationalization of Chinese brands, I agree with the view of Mr. Milton, is the only way. The question is how successful Chinese brands to go global. To answer this question, we believe that the need for full recognition of Chinese brands internationally fundamental difficulty. Only in this way, the internationalization of Chinese brands in order to make life difficult for the end of easy. Then, the internationalization of Chinese brands, where is it difficult? Whether or national experts, Mr. Kotler were not answered. In my opinion, difficult to fo