On the domestic cartoon industry marketing Opinion.docVIP

 PAGE \* MERGEFORMAT 13 On the domestic cartoon industry marketing Opinion Abstract: The domestic cartoon industry, marketing, developed the animation industry should try to learn some experience in Japan. Our main comic industry and its marketing situation: the limited scope of comics readers, the lack of local core Comics, original and strong comic talent poor. toward our original comic should be professional, commercial direction, so that the domestic cartoon industry in the market storms in the boat sail. Keywords: comics industry, animation industry, marketing model, Comics The current development of China’s animation industry marketing model roughly follows the creative phase of the animation , the production stage, trading platform offering animation finished stage, television broadcast stage, broadcast animation stage of development and sale of derivatives in the order. According to the survey, the current domestic Although the animation business has reached many thousands of ocean, but only a few really profitable about 20%. The remaining 80% of the animation production company, usually to the first phase, the image of brand marketing for the cartoon link only to find the early creative stages of development is not done its homework, finally showed in the image on the screen animation is not as envisaged by the early opening is so brilliant, nor have exciting marketing miracle, and the resulting development Derivatives are often popular. so under the circumstances, we should try to learn from the Japanese animation industry developed some experience. One. Japan’s animation industry development and marketing model Japan’s animation industry has a complete industrial chain and marketing chain. Although not all the big screen animated cartoons are evolved from the corresponding, for example lt;lt;Spirited Awaygt;gt; to have not experienced such screen animation over pre-publication of cartoons and comic books written magazi