On the follow-up strategy Cola.docVIP

 PAGE \* MERGEFORMAT 5 On the follow-up strategy Cola Last night, travel and friends, chatting in a hotel, a friend to see CCTV new advertising Coca-Cola said, ‘Coca-Cola began to Chinese, and now also started the New Year,’ and carefully read the Spring Festival, Coca-Cola advertising, indeed China technology, and advertising is only the very Wahaha cola ad replaced by a mythical hero of the giant panda, from the advertisements shown by the atmosphere and the target consumer groups are targeting and then there is no two letter Cola, it seems multinationals have to combine the local conditions. Of course, as is Coke, as born in China, it is very clear that if the birth and Coca-Cola from a positive recklessly will certainly be a costly down the results, so the market is very cola and Coca-Cola is not the mainstream of the mainstream consumer in the city the crowd to compete, but opened up a new market, the rural market, which from the very expression of cola advertising, products, setting prices and sales terminals can be seen very clearly, for a very cola market response to these operations is to a warm, if we go to China’s vast rural market walk, you can see that Cola has become a Spring Festival, farmers must have a table, drinks, in particular, is very cola plastic bottles, I have one year to the Chinese New Year Henan Rural seasons, local farmers Jing Ying said, what is the Chinese New Year, Chinese New Year is to watch TV (referring to the CCTV’s Spring Festival), eating dumplings, drink Cola. Shows Cola in China’s rural market influence. As Coca-Cola, Coke faced with a very impressive sales performance, that originally intended to adopt its own brand penetration of natural infiltration to the Chinese idea of all low-income market has been strong in the challenge this time, when we see an entirely different market in high-income markets are dominated by Coca-Cola, with Shanghai as an example, we see the mainstream market, mainly based on Coca-Cola and