On the first element of marketing- to meet consumer demand or ahead of the competition-.docVIP

 PAGE \* MERGEFORMAT 4 On the first element of marketing: to meet consumer demand or ahead of the competition? Has been affected by domestic marketing, education, to meet consumer demand is the most important task of marketing, but in practice, many areas of marketing, it seems are directed at opponents, such as brand communications strategy, developing marketing policy, price adjustment and so on, including the ‘terminal block’ the depth of distribution marketing model, Wahaha’s ‘two aggregators body’ in order to channel more control over the mode of operation, etc. are in fact against the adversary, in fact, this kinds of competition-oriented mode of operation based on being given an increasingly powerful voice and sales force. What is the most important task of marketing in order ‘to meet consumer demand’ or to ‘go beyond our competitors’, which is actually a proposition that can be discussed. First of all, consumers do not know their own needs, and demand is created by a master of marketing. Modern consumption is the demand from the physical to the psychological need for changes in consumer demand when the time to achieve the desire level of demand in itself become uncertain, consumers do not know what is required of their own. They know only the ability to pay their pockets, so have consumer goods ‘impulse buy’. In Procter amp;amp; Gamble in China who think there has been no face-saving pieces of dandruff is the matter? Sony’s Walkman in the quasi-there will be walking before the experience of listening to music? Such cases in the marketing industry too much. Microelectronics industry, the competition simply does not care about consumer demand, or Microsoft or Intel are each 10 months of the launch of a new product on the Moore’s Law, there is no change necessary. Secondly, it is difficult to figure out what the consumer needs, it is easy to know the competitors are doing. We must learn from the opponent, where to find marketing ideas. Even as a foll