On the level of marketing innovation.docVIP

 PAGE \* MERGEFORMAT 17 On the level of marketing innovation Abstract: In recent years, with the community the importance of marketing, marketing, innovative ideas continue to emerge, in a rich theoretical system of marketing at the same time, but also for the future development directions for the problem. In this paper, part of the current ideas of marketing innovation, the system collate information on the views of scholars on marketing innovation, marketing innovation of the proposed three levels, and on this basis, for the marketing innovation of the future of the attempt to analysis. Keywords: Analytic Hierarchy Process Marketing Innovation Marketing concept 0 Introduction Marketing innovation is the current hot topic in marketing circles in China, from the end of last century to the present scholars and entrepreneurs are doing this continuously explored. However, when co-marketing, cultural marketing, custom marketing, experiential marketing, network marketing, database marketing, relationship marketing, precision marketing, and a series of new marketing ideas before us, a lot of people but perplexed. Members in understanding and learning the outcome of these marketing innovation-rich, while also likely to ponder another question: where is the future of marketing innovation? If you want to answer this question, it is necessary to the existing marketing innovative ideas to look inductive analysis. This will be related to the theory of marketing innovation, marketing innovation and the use of models to try to analyze the level of marketing a new future. An idea of the current part of the Marketing Innovation 1.1 Relationship marketing in 1985, Barbara, Bender Jackson, summing up the ‘negotiations to sell,’ it was first put forward the concept of relationship marketing, but now its meaning has undergone major changes. Relationship marketing from the company to build relationships with brokers and customers ideas, go to the enterprise not only with brok