Outside the brain involved in - Beware of disregard the changing circumstances (pharmaceutical and healthcare marketing models about 16).doc

 PAGE \* MERGEFORMAT 17 Outside the brain involved in - Beware of ‘disregard the changing circumstances’ (pharmaceutical and healthcare marketing models about 16) When we returned home to another city, see the home and property is the wet pavement, our experience will soon be recognized: the next home before the rain. From the road surface puddles and housing, the humidity, we can also determine the time the rain stopped. This is the logic of the use of the experience. When we went through after the rain, will realize that ‘conditions on the street after the rain’. Even if we did not experience this home rain events, we can still be inferred by the logic out of the experience. This is the industry experience and knowledge. Now, let’s talk about the involvement of small and medium sized pharmaceutical and healthcare companies outside the brain in the most critical time of three factors. Corporate customers involved in the brain outside the body, we must first have a strategic perspective focuses on three issues: namely, external power, resources integration and model structures. In this article, we’ll talk about the external power problem. Under normal circumstances, companies want to intervene in the market for large-scale changes outside the brain and other decision-making are at the survival stage. Otherwise, the enterprise customer’s thriving in a time when very few enterprise entrust the fate of a comprehensive body outside the brain. From this point of view, said corporate customers involved in outside the main purpose of the brain within the scope of those wishing to ‘a pool of spring water mixing live’, so as to achieve a vibrant state of the business. Perhaps the involvement of the brain outside before the corporate customers many times did change, but most are from the inside. There is no strong and effective external intervention, by enterprise customers ‘internal waters’ to do their own campaigns, but also ‘not only disturb the living’ is. Ther