Outside the enterprise use of marketing research agencies.doc

 PAGE \* MERGEFORMAT 4 Outside the enterprise use of marketing research agencies When the enterprise produced research needs, in addition to its own forces can be used outside of research, many companies often with the strength of the external research institutions. Because and many companies do not have enough strength to establish an independent marketing research firm. Marketing of these enterprises can employ local or foreign institutions, teachers or students to design and implement marketing research; also be funded to employ a dedicated marketing research firm to work for. Even the very large strength, a strong company, though has its own dedicated marketing research agency, but often the use of external research company to service it. Therefore, the corporate marketing staff should be aware of the external research institutions and know how to use them based business services. Note that research the company’s recruitment, selection and implementation of marketing research and collaboration issues. First, recruitment of external research company In order to research firm the right choice and ensure that research results, the need for marketing research companies to the community in general should be sent out recruitment of multiple marketing research book, and notify each external research institutes, the enterprises have already issued to which research institutions recruiting book, To communicate with the research institutions to prepare. In the book business recruitment marketing research, marketing, and key personnel should be listed in the following content: 1 Introduction At present the company’s marketing environment and the need for research issues; 2, clearly the results of this research purposes; 3, provides time for the completion of this research; 4, presented the initial budget for this research. Enterprises in order to make the various marketing research companies to further understanding of the marketing problems facing the company