Panorama Public Relations.docVIP

 PAGE \* MERGEFORMAT 15 Panorama Public Relations Development of domestic markets and competition becomes more intense, public relations market in recent years in China to grow rapidly for several years to maintain 20% growth. In 2002 the growth rate has reached 25%. China PR market, annual revenues of up to 300 million U.S. dollars, has become Asia’s second largest public relations market. From the first public relations firm since its establishment, public relations industry in China’s development has more than 10 years, gone from unknown to the rapid growth stage. As the public relations industry, gradually surfaced, public relations industry What are the characteristics? The current living status? Will later go from here? From spark to full bloom China PR is generated along with multinational companies entering the China market on the pace began. Multinationals to enter China, you need to conduct business through public relations promotion, with share the same language and long-term cooperation between the international public relations firm also will enter the domestic market and become active in the market, the first members of the public relations practitioner. Ogilvy amp;amp; Mather Public Relations, Edelman, Triumph Herald, and other international public relations firm Burson-Marsteller is also in this context that enter the Chinese market. On the other hand, with the market-oriented development, a number of strong domestic enterprises have begun to use public relations to promote enterprise development, local public relations firms have begun to grow. In particular, the rise of IT industry that gave birth to a large number of local public relations firm. IT customers once the local public relations firms accounted for 90% of business volume. According to the China International Public Relations Association, the latest sample survey, according to incomplete statistics, the total number of professional public relations firm to reach 1,000. With th