Paper giant to enter the competitive intelligence applications market segments.docVIP

 PAGE \* MERGEFORMAT 5 Paper giant to enter the competitive intelligence applications market segments As people’s living standards improve, consumers will inevitably lead increasingly diverse and personalized paper needs, market segmentation multivariate extension of the product under the inevitable trend of baby diapers is one of them. Procter amp; Gamble and Heng is currently China’s largest manufacturer of baby diapers. Kimberly’s curious, P amp; G’s Pampers Mommy and Baby Unicharm’s reputation is the best baby diaper market, according to the China Industrial Information Release information center in 2010, the national sales of baby diapers market top three brands Pampers, baby safety child happy and Mommy, sales for the top three brands Pampers, Baby and Mommy curiosity, which Pampers market share accounted for 30% to 40%. Market, the greater the cake into the enterprise, the more competition is bound to become more intense. It is understood that the major businesses in order to expand market share, in addition to extensive product lines, extension of the new base, but also to greatly expand the field of market segments, has introduced by the baby stages, gender, daily and night with the other sub-categories of products. Baby diapers into the subject of this sub-products industry has a life of paper submitted to the Board meetings of large companies. How to seize this market segment? The company commissioned SMR Competitive Intelligence Division, to conduct market research into the early. I. Background Principal is a research, development, production and sales of large enterprises of modern life paper, sanitary paper industry products in China most sales of one of the largest in production scale, product quality, market share, other aspects of economic life has been in the domestic paper industry leading position. Although this enterprise resident in the household paper industry leading position, but the slow growth of household paper industry