Passion for marketing managers and bosses preservation surgery- three kinds of marketing mode three kinds of responses.docVIP

 PAGE \* MERGEFORMAT 10 Passion for marketing managers and bosses preservation surgery: three kinds of marketing mode three kinds of responses China from a planned economy to a market economy 20 years time, the significance of marketing for the company known. However, due to industry and the competitive situation and uneven levels of development, manufacturing, marketing, business marketing ideas are solitary patterns and different: to compete in the market mature industries, local enterprises and multinational corporations as a direct competitor; in some traditional and relatively narrow markets, low levels of competition among the local enterprises. We have often heard that bosses that argument, I have spent huge sums of money would invite foreign managers of the company not only failed to improve the company after the performance, but picked a lot of problems; or spend millions on a few gold medals from the other companies hired marketing expert, sloshing a few months of the company nothing, apparently Langdexuming and so on. Appear to be happening a big reason the company’s marketing is different in different ecological patterns, which requires marketing manager or marketing services for enterprise organizations must adopt practical methods of work, no matter no matter how high your level, and the owner of the collaboration will be because of inability to adapt and finally broke up. According to the author’s work experience and thinking, can the current marketing of domestic enterprises is divided into three levels: namely, trade type, sales type, and market-oriented, each with a different type of marketing performance and priorities. Trade type: the goods sold, the models come back! Between manufacturers and buyers to conduct transactions in accordance with purchase and sales contracts, delivery, payment of the co-operation between the two sides come to an end, the two sides deal with the short-term and one-time character. This situation tends to occur