Pentium Electric- dark horse and melancholy.doc

 PAGE \* MERGEFORMAT 5 Pentium Electric: dark horse and melancholy Pentium, a new brand of small appliances, in the vast majority of foreign and domestic companies a beachhead large home appliances small home appliances are lost in the intense business environment, small appliances in other new businesses grow up in the context, not in the output value 10 billion industry in the iron law, only a short period of time will be 6 years to break one by one, to become worthy of a “dark horse.” Pentium predecessor, but Wenzhou, a small sound and air-conditioning agents, called Cheung Kong. Then did the U.S. air-conditioning agents, the U.S. air-conditioning supplier, Midea, Gree, nine positive and other OEM manufacturer of small household electrical appliances . to the end of 2003, Pentium electrical founder Liu Jianguo rise up and create their own brand “Pentium”, results also showed a geometric growth in the year 2004 achieved sales of 100 million yuan market in 2005, 400 million yuan, nearly 800 million in 2006 yuan in 2007 to over 10 billion yuan in one fell swoop. Three measures lead Looking at the growth of Pentium electrical path is also very obvious traces of its growth, summed up the following points: First, brand-driven, holding high hit: In 2004 to 2006, until today, in many mass media, especially television to see Pentium ads. where is the meaning of the continuing ad, created the brand new Pentium traces, and second base “strategy”: Pentium small appliances on the market only to determine the core area, because the spread in the country do better than the core of concentrating a superior force provinces, and finally through the dominant province of “benchmarking” influence, leveraging the national sales growth. The most obvious is a masterpiece of Zhejiang market, in just one year, its sales reached nearly let Pentium million, three is the product time than the standard cut: Pentium just cut small appliances to make the situation and get the chance