Per liter solar energy- the manufacturers brands break impasse.docVIP

 PAGE \* MERGEFORMAT 5 Per liter solar energy: the manufacturer’s brands break impasse In recent years, Fan Bingbing entertainment development in the international wind and water, and is expected to become China’s new generation of film and television, “a sister.” This order million liters of solar WU Dao-chairman of his heart are happy to open arms. As early as 2006 , WU Dao-yuan face of solar counterparts have invited more than 100 film stars to play second and third tier enterprise spokesman, decided to “big bold and generous” to promote the brand endorsement on a per liter in the development, Bingbing per liter eventually become the brand ambassador, but also WU Dao-yuan to spend several times more expensive than their peers out of the endorsement fees. WU Dao-yuan is the usual “great courage”, as early as the Yuan rise soon enter the solar industry to invest in their own solar water heater the main raw materials of high borosilicate furnace rough pipe production has now become the rain and sun, Emperor Ming, along with Marino and other enterprises , the domestic one of the few to achieve full industry chain development of solar energy companies. As a solar energy industry has said, just a few years, through the key components in the upstream, midstream processing and manufacturing, downstream marketing network, and other aspects of the establishment of self-competitive, per liter in the rapid growth of the domestic solar market. The manufacturing standards and distribution chain is no less than the current industry leaders worse. But is such a strength in the enterprise, market competition, marketing networks, and other aspects of solar energy has accumulated a good business, but in recent years, the solar market transformation process of the brand, suffered a “lack of brand meaning”, “non-core DNA clear “,” internal brand communications, rural “and” focus on manufacturing of the neglect of corporate brand influence, “and many other questions. Ins