Pharmaceutical companies spend lots of money to pound CCTV Insider.doc

 PAGE \* MERGEFORMAT 12 Pharmaceutical companies spend lots of money to pound CCTV Insider Pharmaceutical companies ‘advertising dark horse’ The morning of November 18, 2006 CCTV gold resources will be kicked off the tender, dark-standard short-listed, Ming-standard auction in full swing ... ... 228 ‘Pan Shou’ in one fell swoop had four subject matter of competing in 2006, ‘Medical First Standard ‘hot baked, while the pharmaceutical giant as the South - Canton Pharmaceutical Group is a business, the Championship is also a far-reaching’ extensive drug first superscript ‘. In the tender at the beginning, Pan Shou-Wei Da-Hua, general manager of the first one onto the stage, confidently carried out in 2006 tenders CCTV gold resources ‘golden first to vote’. Pan Shou-2006 will invest 100 million funds for advertising, CCTV tender segment was Pan longevity as a burst of heavy weapons, the national market. ‘We will take next year,’ support + added ‘media launch strategy to CCTV tender segment mainly gold resources in order to CCTV-5, CCTV-8 and other CCTV channels and key professionals, supplemented by local TV, in the strong nationwide advertising. ‘Pan Shou-Wei, general manager of Dahua told reporters. In the November 18 at the CCTV advertising the tender scene, similar to the Pan longevity that was hailed as the ‘dark horse Inclined’ to pharmaceutical companies, obviously including Zhejiang CONBA, Beijing Tong Ren Tang, Jiangxi Renhe Pharmaceutical, Guizhou Tongji Hall, Xi’an Guanghua Pharmaceutical Huntoon, etc.. CONBA in the CCTV to the tender bid 120 million yuan more than the company previously expected 140 million yuan less than 2,000 yuan, won the next 3,4 month of an information network CCTV tenders after 5 seconds of the first standard section, and other advertising Dan. Plan and the company in 2006 advertising spending of 2.7 billion, according to the media if the issue of cases of price, will reach 5 million yuan, of which 60% to invest in CCTV, 40%