Pharmaceutical companies marketing network how to build a third terminal.doc

 PAGE \* MERGEFORMAT 13 Pharmaceutical companies marketing network how to build a third terminal The third terminal market how to define the Top three hospitals, the hospital has been the industry known as the dimethyl first terminal; and medium-sized pharmaceutical companies and the affiliated chain pharmacies, pharmaceutical wholesalers and prefectures and cities under the pharmacy has been the industry known as the second terminal; enterprises and institutions as clinics, community health Center, individual pharmacies, private clinics and other medical institutions, pharmaceuticals have been the third terminal. The third terminal of the status and development trend of The third terminal market realities: According to Hubei Kyushu Fujitsu released its annual report in 2005 sales revenue of 11 billion yuan, Anhui Huayuan Pharmaceutical Company’s Annual Report published in 2005 achieved sales income 82 million yuan, pharmaceutical companies Xinlong published in 2005 sales revenue of about 30 billion yuan, more than is a national pharmaceutical wholesalers reported a sales revenue in 2005. Two regional pharmaceutical wholesale company: Guangdong Zhanjiang three and Pharmaceutical Company, Changsha Double-Crane Pharmaceutical Company, Neptune Galaxy pharmaceutical companies, Jiangsu, Xuzhou Medical AG Huaihai Branch in 2005 were about 10 billion yuan in sales revenue. According to authoritative statistics from 31 provinces and cities nationwide in 2005 sales of third terminal at 30-40 billion yuan, that is the country’s third terminal market in 2005 total sales 930-1240 billion yuan. From these data can be shown that the third terminal market has a very huge market capacity and a wide range of end customers. With the constant tilt of national policy, China has increased its investment in primary health care health system, as well as the first diagnosis in patients with implementation of the system, the third terminal market will have more huge market capacity