Pharmaceutical Marketing lone warriors behind the times.docVIP

 PAGE \* MERGEFORMAT 11 Pharmaceutical Marketing ‘lone warriors’ behind the times The new medical reform and the global financial crisis over the past year to influence the key factor in marketing generic drugs, with the New Deal health reform discussions, debates, dystocia and final promulgation of the environment and trends in pharmaceutical marketing, many of the changes already occurring or is about to change, generic medicine production enterprises need to attach great importance to and actively adjust an effective response. Headquarters strategist Generic drugs by the impact of dramatic changes in the marketing environment, companies must build a strong platform for the headquarters. Pu-man combat drug marketing era comes to an end by the headquarters ‘brain’ planning, supervision, coordination, tracking of generic drugs eco-marketing system must be established. 1. The enterprise must make clear the main body in charge of policy affairs department or marketing department to enhance the status, clear the corresponding functions of the marketing department. Enterprises should have a study into the national medication policy, and establish channels of communication between key government departments, at least there is someone responsible for the price, bidding hanging nets and so on. 2. To establish a strong marketing department, give full play to its forward-looking and marketing planning function, which is the corporate headquarters staff to effectively support the initiative to provide businesses the only way. When necessary, companies also need to plan and marketing agencies to enhance planning skills. 3. The system in order, optimize the marketing organizational system, the tender for the current state of the main and other environmental changes, business when combined with their own conditions, and actively adjust the marketing organization, to make it more enforceable. 4. Finance, logistics, service logistics system must strengthen the mandate