Pharmaceutical Marketing How to break the siege.doc

 PAGE \* MERGEFORMAT 12 Pharmaceutical Marketing How to break the siege In the pharmaceutical industry saying goes, is called ‘three robbery Road, not as good as a sale of drugs in’, to describe the interests of the pharmaceutical industry, health, large, with China’s Health Industry after 20 years of ultra-high-speed development, the pharmaceutical industry has created a large number of sales talent, but also weaving a large medical network of relationships, making the industry emerged in the development of a personal relationship exists between large-scale commercial transactions, so as to continuously disclose some bribery marketing tools, rely on bribery to market is not a pharmaceutical sales person will, but to become an industry rule, makes pharmaceutical marketing gradually gone astray. Now the pharmaceutical industry to enter the medium-term consolidation phase, a lot of us used to the business rules are fully adapted, relying on the commercial potential of relationship marketing is also changing the rules that many of the pharmaceutical companies did not dare to recruit medical representatives, on-line looking for Medical Representatives, and the fight against commercial bribery is under way, the pharmaceutical industry in this ‘thunder wave’ that has suffered a new test. Used to be proud of the medical community marketing means and modes of operation already facing collapse, painstaking cultivation of the business skills have become dispensable overnight, manufacturers, pharmaceutical representatives, hospitals, doctors, pharmacies, distributors, media, experts , regulators, consumers new business eco-system is comprehensive reconstruction, medical marketing, how to break the siege, how to create a new blue sky, is that all medical practitioners must consider the issue. Thinkers a: shelter from the wind activists, advocating waiting to see come back! Cooked in the policy of many dark people like to call themselves a ‘sheltered activists’, meaning