Pharmacies improve business competitiveness should provide a good service 2 God started.doc

 PAGE \* MERGEFORMAT 8 Pharmacies improve business competitiveness should provide a good service ‘2 God’ started 2008 has been the industry called the pharmacy management, and one of the need to upgrade the management skills is to do a good job ‘2 God’, that is, upstream suppliers and downstream consumers between the customer relationship management. In this writer (Beijing Beat Albert Pharmaceutical Marketing Training Ltd chairman, the training division Yuefeng) on this topic to talk about their views, for your reference. First is that the consumer customer relationship management. In recent years we all complained that pharmacies do not make money, particularly community health services, rapid development, ‘Drugs zero difference’ in their implementation; new medical reform program for hospital cancellation of 15% increase; the new directory a substantial expansion of health insurance; universal health insurance caused by the gradual improvement of government will be the biggest pay those Medicare costs, while the expansion of health insurance directory after another by the state of the drug price control, it means that the new health insurance directory of drug prices will fall further, directly to the retail the impact of pharmacy is the further decline in profits. Retail pharmacies compared to urban hospitals, community medical and health institutions, the new rural cooperative medical care system, it is a market-oriented behavior tends to be more of a terminal, which is just for us at any time to adjust their business strategy provides the convenience and autonomy. Therefore, based on the above reasons, Chinese medicine in the 21st century should be the core values of the retail industry ‘self-treatment of the disease’ service to the ‘health care’ services, the direction, which requires us to retail pharmacies in well-managed and drugs, Yi Xie’s At the same time, it should be appropriate to adjust the main consumer-oriented health care services to up