Phoenix Nirvana Queen to reproduce - Shanghai-honored brand revival.doc

Phoenix Nirvana ‘Queen’ to reproduce - Shanghai-honored brand revival The old number, face new challenges In sixteen years May 1, the former Nationalist government formally issued by the Trademark Office, Jin-Yue’s brought to the ‘Queen’ Trademark registration. ‘Queen’ brand towels with superb technical craft, strict product quality and reputation for corporate image as well as with the body to the noble Ju texture by Hu Die, Center Stage, Lin Huiyin, Lu Xiaoman and many other members door Shuyuan Shanghai, Xian Huan families of the sought after, all the rage. In 1989, Kam Lok international joint venture with China Light reorganization, sales network rapidly to Asia, Australia, the Middle East expansion since the mid-nineties of the last century, textile market is a brand new market characteristics, Kam Lok companies face new challenges : China’s textile exports accounted for the global 1 / 4 cent of the global production capacity of 1 / 3, but independent innovation ability is poor, the entire textile industry into a low-cost competition; Shanghai, as the traditional Chinese textile production base of Jiangsu, Shandong, Hebei, Gao Yang, Zhejiang Lanxi and other new emerging industries in a serious impact on the region; Commercial retail terminal change, exacerbated by the traditional towel industry competition; Shandong Gold, Vosges Group, Dalian Asahi dyeing and other competing brands of new and old power under the hair frequently, Kam Lok’s market reflects the slow expansion of weak sales from Jige Yi straight down to the tens of millions. In order to activate the ‘Queen’ of the brand equity, revitalizing Shanghai time-honored brand, as ‘Queen’ into the theme of the times under the new brand of blood, qi is the team, opened the curtain of innovation! Brand innovation, product name Activate a pool of relaxed and need a stone. ‘Queen’ Where is the fulcrum of the brand revival? Back to the product, began in products, product contains all the pairs of brand