Pies or trap- - With the third terminal pioneers or martyrs Discussion.doc

 PAGE \* MERGEFORMAT 32 Pies or trap? - With the ‘third terminal’ pioneers or martyrs Discussion Since 2005, on the low-end Chinese pharmaceutical market set off a wave of discussion of the lack of common sense, calling them: ‘The third terminal’. Especially in the year 2006, public opinion wave is worth a wave of speculation that would otherwise ‘Shy Rose, quiet open’ in low-end medical market, suddenly interpreted as ‘the mainstream gold’, Empress Dowager. In response to this fallacy, if not in time to clarify for the toddler, the lack of recognition, lack of抗击打能力 , lack of modern marketing concepts for China’s pharmaceutical enterprises will be a disaster. To this end, I spent more than six months time, visited China in various markets in different economic zones, and circulation, general manager / clerk, terminal hospital pharmacists / doctors, chain pharmacy manager / staff and so on, and the SFDA’s managers, and industry gurus (such as the Beijing Branch City Manager JIANG Xiao-Fang Feng, Wu Heng, general manager of Xuzhou Huaihai, Deputy General Manager Zhu Zhongjiang chain Liaocheng Limin, China’s pharmaceutical industry godfather, former general manager of Sino-US GSK Yeung, etc.) were depth of communication, careful study, for public opinion on the ‘end’ of the wrong interpretation and the erroneous effects on the industry, our common conclusion is that: ‘The third terminal’ from theory to practice is wrong, misunderstanding the terminal year 2006 was! 1, ‘third terminal’ from theory to practice are wrong. To open a ‘third terminal’ misunderstanding of the mask of, first of all we must be clear what is the terminal? But even this most simple concept, in the current Chinese pharmaceutical market is still chaotic unclear, public opinion and practice of community have different opinions, then the terminal in the end what is it? Terminal: refers to the direct provision of medical services to patients of hospitals, pharmacies, clinics and other units