Planning and strategy for the brand identity.docVIP

 PAGE \* MERGEFORMAT 14 Planning and strategy for the brand identity Brand recognition is the main brand in the minds of consumers looking forward to create a unique awareness and association, is the business’ brand is that? ‘To make a full and complete definition - what is the difference between competing brands, Why the hell impress customers , is the commander of all corporate marketing and communications activities based on the origin, so we brand recognition in the planning, it can not be applied mechanically, in considering the market conditions, industry characteristics, competition, consumer psychology and behavior, corporate resources and capabilities factors, the planning of the brand identity system, in this way can play a sustainable manner the power of brand recognition - and differentiate competitors and impress consumers. Brand identity planning and integrated use of the following elements: A brand identity without exhaustive Complete brand identity, including the eight major categories, but not all of the companies planning to be exhaustive brand identity when, under normal circumstances, a brand around three to five categories of planning a brand identity is sufficient. Identify the amount of content and key industry characteristics with their respective brands, product categories are related, such as shampoo, food, beverage and other low-cost, fast moving consumer goods, products, identify points of difference in the product, category, consumer applications such as greater efforts to attract consumers, the brand recognition of the enterprises concerned will be less, and in the automotive industry such as the Toyota corporate identity on the Camry, Corolla and other brand’s success has more direct role in promoting tourism, hotel, insurance and other industries to promote enterprise-wide identification of customer acceptance brand is also crucial, brand recognition in these industries will be more and more prominent, and reliance on the