Planning of the media excited about the strength of =.doc

 PAGE \* MERGEFORMAT 13 Planning of the media excited about the strength of = This article originated: April 28, fans Division led to the academician Zhong Nanshan, the Guangzhou Respiratory Disease Research Institute, presented a group of ultra-violet disinfection fans, the activities in the Guangdong Television, Guangzhou Television, Southern Television and China Central Television, as well as the People’s Network, Sina , Sohu, Netease, and 21CN, Guangzhou, Windows, and the print media ‘Nanfang Daily’, ‘Yangcheng Evening News’, ‘Guangzhou Daily’, ‘New Express’ and other media have been widely disseminated in the industry has aroused great attention and response. The success of the activity itself is only appearance, how to make success inevitable, is the essence, is also a much greater concern. As one of the activities of the whole operation, the author will present the process of planning this event into in this article, to share with you. Dilemma: the media left out the fan industry In recent years, due to the fan industry, ultra-maturity, the media industry, adhering to the ‘turn a blind eye to see cold, bearish’ mentality, fans showing up in the media industry, rare. Many reporters made it clear that they did not report fan. But last year, ‘SARS’, the experts stressed the benefit of indoor ventilation, air purification, is conducive to disease prevention This renewed attention to fan the media industry, but experience so that the attitude of the media industry, is a passive fan reports, rather than to actively pursue news stories reported that compared to other industries, the fan industry is still by the media ‘cold’! Thus, in the fan industry, and among the ‘Global Fan Chief Brand’ in the United States duty-bound to fan out to lead the industry, the media ignored the plight! Let the so-called ‘blind spot of media attention the industry’ to become ‘the focus of media attention the industry’! Communication goal: the success of selling information p